What you are about to read is controversial, so please understand that this is only my opinion.

Is it just me, or does this seem dirty and unethical? I’m not going to name names, but the major players in the app world are about to increase their prices significantly. This will alter your experience with the apps you’ve become accustomed to, and it might even deter you from using them. What’s laughable is that they already sell your information, make money from ads and in-app purchases, and offer small subscriptions. When is enough enough? We are in a time when the cost of living is unimaginable. Gen Z and middle-class Gen X can’t afford homes, cars, or jobs that offer benefits. Yet, let’s charge people to connect post-pandemic, especially after the Surgeon General announced that people are lonely, mental health issues are rampant, and they need connection more than ever. Let’s not take advantage of the vulnerable for profit.

I am not an expert, but I do have insight into the dating industry and was a matchmaker in the past. One of the things we told all our clients after they purchased a package was that nothing is guaranteed, especially not love. Scientists say we are only compatible with 1 out of 100 people, so the odds, even if I’m a VIP member on one of these apps, are not a sure bet. So, is throwing this kind of money away each month basically like playing a losing lottery? Big Business? The most bothersome aspect in the articles I read is that the companies say things like, “Don’t worry, it’s only 1% of our users, like the celebrities, the ones who are active and can afford this and are good looking.” Another app said, “I think what we are charging $65 per month is just too low for a life partner.” Wait, are you giving me a contract that says if I give you anywhere from $65 to $500 a month, about $6,000 maximum a year for those big VIP memberships, you are promising me this amazing partner and life? Shame on you; prove it!

This wording is offensive and not well thought out; someone has stopped caring about human connection and is only thinking about the depth of their pockets. Maybe they’ve forgotten what it feels like to be lonely because they are so filthy rich. Or maybe, if they could be more innovative and creative, they could find other ways to generate revenue without burdening their most active users. They should be happy that these people are engaging with their app regularly, not punishing them for it. And why are they so active? They must not be out with their forever person.

The romance industry needs to stay in its lane and be content with all the good fortune it has had. But times are changing, and people want more than just swiping left on apps, and to be honest, they deserve more!

In today’s digital age, mobile applications have become an integral part of our lives, offering convenience, entertainment, and various services. However, a concerning trend has emerged where some apps are charging exorbitant fees, such as $500 per month, for VIP memberships. This blog aims to shed light on why this practice is ethically questionable and why it is important to address this issue.

Lack of Justification:

Charging such a high amount for a VIP membership raises questions about the justification behind the price. While premium features and exclusive benefits are expected, it is crucial for app developers to provide transparency and demonstrate the value that justifies the steep cost. The only way I would pay this price is if an expert matchmaker or therapist were involved with my matches.

Exclusionary Nature:

By setting such a high price point, these apps create an exclusive environment that only caters to a select few who can afford it. This approach contradicts the principles of inclusivity and equal access, limiting the benefits of the app to a privileged minority. We are in times of great debates and fights for equality, and here you are saying that only those who can afford this deserve love and better features.

Exploitation of User Trust:

Apps charging exorbitant fees risk exploiting the trust users place in them. Users often rely on apps to enhance their lives, and when they are asked to pay such exorbitant amounts, it can feel like a betrayal of that trust. This practice can damage the reputation of the app and erode user confidence. Big companies have faced lots of backlash in the last few years for exploiting our youth and making people feel awful. Yet, they think now is the time to ask for money when they should be addressing their questionable practices over the years that were swept under the carpet.

Impact on Accessibility:

High membership fees can create a significant barrier to entry for many users, especially those from lower-income backgrounds. This further widens the digital divide and prevents equal access to the benefits and opportunities provided by these apps. Honestly, this kind of shake-up will make users abandon these apps and turn to free or lower-cost alternatives that make them feel more welcome and authentic. This is not a good look!

Unfair Monetization:

While app developers have the right to monetize their products, it is essential to strike a balance between profitability and fairness. Charging $500 per month for a VIP membership can be seen as exploiting users’ desire for enhanced experiences, potentially leading to a perception of greed and unfairness.

The practice of charging $500 per month for VIP memberships in mobile applications raises ethical concerns. It promotes exclusivity, exploits user trust, and hinders accessibility for a majority of users. App developers should consider alternative monetization strategies that prioritize fairness, inclusivity, and transparency. By doing so, they can foster a more positive and sustainable relationship with their user base, ensuring that their apps remain valuable tools for a wide range of individuals. I would love to know what you think; please comment and let me know your thoughts.


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