Lessons from Social Media’s Failures: The Devastating Ripple Effects of Big Tech’s Monetization Strategies

Social media has undeniably revolutionized communication, permitting us to easily share our experiences and develop relationships with people from all over the globe. Yet despite its initial promise of connecting every person on Earth, we have failed to fully realize these benefits. In fact, tech firms’ monetization strategies have had a remarkable detrimental influence on our societies – ranging from decimated news outlets to an alarming increase in misinformation along with skyrocketing rates of mental health issues among adolescents.










Monetizing Social Media

The issue with social media is not merely the manner in which it links people together, but how tech companies have chosen to monetize their networks. As Shoshana Zuboff, author of “The Age of Surveillance Capitalism,” clarifies: “Surveillance capitalism’s distinct economic objectives and systemic mechanics have transformed the landscape of social media into a tremendous experiment station using human experience as raw material for extraction and prediction that are profitable.”

Tech giants have monetized their platforms by injecting our feeds with content that encourages more engagement, ultimately leading to an inundation of viral posts and ads. Social connection has taken a backseat as we scroll through these mind-boggling levels of information overload, leaving us with the formidable task of tackling its long-term consequences.


The Implications of Big Tech’s Monetization Strategies

It’s no secret that the news industry has taken a hit due to big tech’s monetization strategies. With more people turning to social media for their updates, traditional media sources have seen a sharp decrease in revenue as they simply can’t compete with platforms designed solely for engagement, regardless of accuracy. This has caused many outlets to reduce staff or even close down entirely- an unfortunate side effect of the digital age we live in today.

Big tech’s monetization strategies have caused a dramatic increase in false news circulation. Social media sites prioritize engagement, which frequently leads to the proliferation of controversial and sensational content; unfortunately this often includes misinformation. According to Pew Research Center studies, 64% of American adults believe that fabricated stories lead to immense misunderstanding about current affairs and events.

The third effect of tech giants’ monetization strategies is an alarming teen mental-health crisis. Social media has been proven to have a detrimental impact on the psychological wellbeing of adolescents. A research conducted by the Royal Society for Public Health concluded that teenagers who are glued to social media platforms for more than two hours every day experience lower quality sleep, increased levels of anxiety and depression, as well as higher rates of psychological distress in general.


Lessons to Learn from Social Media’s Failures

The missteps of social media offer critical instruction to all of us. We must be more selective when it comes to the information we consume online, and make sure to verify what is legitimate before passing it along. Additionally, while using social media can certainly help in building relationships with others, it may also become an addiction that impacts our well-being adversely – hence why establishing limits for usage should remain a priority. By being aware and thoughtful about our own interaction with technology on social platforms, we are able to better safeguard ourselves from any drawbacks associated with them.

Ultimately, the downfalls of social media should be used to send a dire warning to tech giants. It is critical that user safety and welfare come before any profits they might make from their activities. According to Zuboff’s words: “The results of surveillance capitalism cannot simply be disregarded as minor or accidental side effects of the business model; it IS its sole purpose”.


Social media was founded with the intention of bringing people together and providing emotional, mental, and societal advantages to individuals. However, due to tech companies’ pursuit of profits through their platforms, these positive intentions have been overshadowed by its horrific aftermaths. The rise in false information circulating around social networks as well as the dramatic increase in teenage anxieties are two prime examples of this dangerous repercussion that tech giants’ money-making strategies have brought about.

We must recognize the errors of social media, and take measures to rectify them. It is essential that we become more aware with what information we allow ourselves to be exposed to online, pay attention to how our mental health may be impacted by usage of these platforms, and call out large tech corporations for their misdeeds. As society progresses forward into an ever-changing tech world, it is absolutely vital that its people’s safety comes before any profits generated from big businesses. The implications resulting from surveillance capitalism can not continue being swept under the rug or pushed aside as if they don’t exist; it’s time for us all to contribute in making a change.

In summary, the pitfalls of social media can serve as powerful reminders to us all. We are capable of building a better tomorrow if we join forces and allow our collective actions to speak louder than words ever will. As Arundhati Roy once said: “Another world is not only possible, she is on her way. On a quiet day, I can hear her breathing.” Let’s work together towards achieving that goal and prioritize the flourishing of humanity over financial gain for big tech companies.

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