The World is more Watchers than Creators

In today’s digital age, the consumption of online videos has skyrocketed. 98.6% of the entire globe watches videos and content online. Globally, billions of people spend an average of 17 hours (or more) per week on their screens watching various types of content. Of the billions, the number of individuals actively creating videos remains relatively low in comparison at just 1.4%. This post aims to shed light on the reasons behind this disparity and explore the factors contributing to the rise of video watchers over video creators. 

Accessibility and Convenience

One of the primary reasons for the surge in video consumption is the widespread availability and accessibility of video content. With the advent of smartphones and high-speed internet, anyone can easily access videos from anywhere at any time. This convenience has made it effortless for individuals to become avid video watchers.

Entertainment and Engagement

Videos offer a captivating and immersive experience that appeals to a wide range of audiences. Whether it’s educational content, entertainment, or simply a means of relaxation, videos have become a preferred medium for many to unwind and engage. Surveys have concluded that 6 out of 10 people rather watch online videos than actual tv or movies. Video content adds an extra layer of allure, making content more captivating for viewers. In today’s fast-paced online landscape, these bite-sized videos provide a convenient and swift source of entertainment for those with busy digital lives.

Diverse Content and Variety

The internet is flooded with an extensive range of video content, catering to various interests and preferences. From tutorials, vlogs, and documentaries to music videos, movies, and TV shows, there is something for everyone. This vast array of content ensures that viewers can always find something that aligns with their interests, further fueling their desire to consume videos. 

Technological Advancements

In the past, the only choice of content was via TV networks on the television, and what took TV networks 30 years to create, is now created every 30 days by content creators on video platforms online. Advancements in technology have made it easier than ever to create and share videos. However, despite the availability of user-friendly tools and platforms, the process of video creation still requires a certain level of skill, time, and effort. Many individuals may feel intimidated by the technical aspects, are too shy, or lack the necessary resources to produce high-quality videos, leading to a smaller pool of creators.

Fear of Judgment and Criticism

Creating videos and putting oneself out there can be a daunting task. The fear of judgment, criticism, or not meeting the expectations of viewers can discourage potential creators from taking the leap. This fear of failure or negative feedback can hinder individuals from exploring their creative side and contributing to the video creation landscape. Since the Covid-19 pandemic, introverts and people who were hesitant to be shown on video, have faced their fears with zoom meetings, online activities, doctors visits, therapy sessions, FaceTime, and video calls with their families to check in. If viewers had a secure environment to create, engage, and share without the fear of harassment, negative comments, trolls, and bots, they could enjoy greater freedom to adapt to the new digital age and foster meaningful connections, rather than relying on superficial virtual interactions. Fortunately, there is a safe space online for people with the video friendship app Spinnr

While the number of video creators may be smaller, it is important to recognize and appreciate the efforts of those who do contribute. Spinnr has 86% of members making and creating video profiles and posting video content daily. Members are motivated to create a video for their profile to unlock all of the platform’s free features such as free video calls, video messaging, and being able to create new friendships. Additionally, every day at 2pm, the platform has a random question asked, called the Daily Spin, for members to further show off their personalities. This platform gives me hope that we are moving in the right direction. People feel more welcome to be their authentic selves, so that they have the opportunity to connect with others in this digital video age. 

Content and video creators play a crucial role in providing the content that millions of viewers enjoy and millions of businesses depend on. As technology continues to evolve and barriers to entry decrease, we may witness a more balanced landscape between video watchers and creators. Our goal is to shift the landscape to have millions of people creating content with the sole purpose of forming new friendships. Gone are the days of mindless doomscrolling, and with Spinnr, there is intent behind the video creation.

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